UNDERGROUND OPERATIONS
On a mission to preserve creative freedom over algorithm dictatorship in a digital world.
Boycott Social Media As We Know It
Most of us (including myself) have a love-hate relationship with social media, because we have to sift through images of unattainable perfection and pushy sales content to find glimpses of art and messages that make us feel inspired, connected, or entertained.
We’re all deprived of love, fun, and honesty. Why not give people that rather than the “perfectly” tailored short form clip with the “perfect” caption and hashtags at the “perfect” time of day?
Social media is draining because we allow it to be. You can either support that by posting the same “trends” and cookie cutter stuff that everyone else is posting, completely opt out of it and delete your accounts, or contribute to changing things for the better by sharing what’s truly on your mind and in your heart.
You can unsubscribe from unrealistic industry expectations to be a professional digital influencer on top of being an artist, and still use social media to build an authentic relationship with your fans in a mentally sustainable way.
If you’re interested in letting me help you do that, please reach out!
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Services
Operations
CONSULTING
PLOTTING & TRAINING
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Guidance through common challenges with social media, e.g.,
“Social media makes me sick, but I know I need it.”
“Idk what to post to promote my music.”
“Idk what to post besides promoting my music.”
“I overthink captions.”
“I can’t keep up with all the different platforms.”
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Brainstorming fan activation ideas, visual direction, messaging, etc.
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Executable release plans that will keep fans hungry and excited.
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Reach “your people” and recruit new fans by luring them in with an intriguing glimpse at your art. That is the real value of digital advertising campaigns when done right, not just “boosting numbers.”
CONTENT
MAKE FANS FEEL SOMETHING
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Words matter. In your social media posts, on your website, tour announcements, emails, etc. Communicate with your fans in a raw and authentic way that allows them to feel uniquely connected to you.
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Music that moves people deserves to be accompanied by images that speak the same emotional language. Everything from picking key bits from music videos, glimpses at works in progress, candid behind the scenes moments, different iterations of cover artworks, and more can help communicate feelings that words don’t always do justice.
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Lyric videos or other alternative music videos, track lists, flyer graphics, etc… all of these common “release assets” are opportunities to be their own pieces of art that help tell your music’s story.
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Fans live to see their favorite artists in candid settings and unfiltered moments. Imagine all the fun and moving photos and videos you’d have to share with them if you just had a fly on the wall capturing the unexpected personal highlights you experience at shoots, performances, meet & greets, recording sessions, or simply being out and about.
OPTIMIZATION
BACKEND INVESTIGATION
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Cleaning up backend data and settings on social media, DSP profiles or YouTube channels.
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Keeping your website up to date, easy to find and navigate, and giving fans reasons to come back.
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Publishing pre-approved social media posts, tour dates, uploading music videos to YouTube, etc.
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Continuously evaluating and tweaking digital ad campaigns for maximum efficiency.
AUDIENCE GROWTH
MOB ASSEMBLY
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Converting casual fans into diehard supporters across various platforms (incl. Discord, Reddit, etc.)
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Forming bonds with established fan communities and helping them become troops of infectious advocates.
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Drafting and/or sending emails to fans, or developing strategies to generate subscribers.
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Mobile text messaging campaigns, assistance with copywriting and scheduling/sending texts through a partner service (e.g. Community, SuperPhone, Laylo, etc.)
